IoT can be fruitful in various business functions such as production, supply chain, marketing, customer engagement and after-sales services.
Production: Several smart manufacturing equipment and machinery can handle the information sharing process. Information regarding any bottlenecks detected in the process is immediately reported to the centralized dashboard which might lead to breakdowns. It helps production managers to detect problems and make decisions proactively.
Supply chain: IoT is extremely beneficial for connecting commercial vehicles, cargo ships, and even air cargo to transmit information from and to the fleets. It enables operation managers to track the carriers, choose the shortest routes and has endless implications to reduce the operation costs.
Marketing: From a marketing perspective IoT has made a mark by providing crucial information to the marketers about their target audience and customer. This enables them to deliver automated and streamlined marketing campaigns to communicate and engage with their audience.
Customer support: You can receive comprehensive insights from the customer using gadgets that are interconnected to your centralized server e.g., automobile companies have installed smart devices in their vehicles that shares insights about the vehicles. This helps the manufacturers to analyze the situation easily without physically inspecting the vehicle and truncate service delivery time.
IoT is demonstrating its diversity in fields like medical, automobile, fitness, retail, manufacturing, insurance, defence technology and far greater, IoT has crowned itself as a game-changer. For further insights, you may read the Internet of Behaviour article to understand the future of IoT.
It depends on your business model if IoT will be beneficial for it or not. In case you are looking forward to integrating IoT infrastructure into your business, you might require consultation from technical experts in the industry
